Agency Work
Kia EV9
We launched the EV9 with “The First of its Kind” campaign, blending bold visuals and storytelling across Super Bowl spots, social, and interactive retail experiences. The result: a fully sold-out pre-sale that pushed Kia into a new electric era.
Creative Director - Bill Newbery
Associate Creative Director - Lucas Longman
Senior Copywriter - Sam Corey
Art Director - Madeleine Heaven
Copywriter - Olivia Gilbertson
Art Director - Patrick Romain
Kia Sorento OLV
We launched the Sorento with a series of visually-driven spots, including one that used an innovative camera technique to bring the Terrain Mode feature to life. The campaign highlighted the SUV’s versatility and capability through striking, design-forward storytelling.
Creative Director - Bill Newbery
Associate Creative Director - Lucas Longman
Producer - Grace Lee
Senior Copywriter - Sam Corey
Art Director - Patrick Romain
Fall Retail 2024 OLV’s
Our Kia Canada Fall Retail campaign used bold visuals and playful storytelling to highlight key vehicle features, cutting through seasonal noise with a fresh, stylized tone.
Creative Director - Bill Newbery
Associate Creative Director - Lucas Longman
Producer - Grace Lee
Senior Copywriter - Sam Corey
Art Director - Patrick Romain
Kia (NEXT GEN - FIFA Matchball carrier program)
The Kia OMBC Cup for the 2026 FIFA World Cup will feature teams from across the globe—here’s the branding developed for Canada’s national team.
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Creative Director - Bill Newbery
Associate Creative Director - Lucas Longman
Copywriter - Olivia Gilberston
Art Director - Madeleine Heaven
Art Director - Patrick Romain
Auto Show - EV Education Zone at Kia Booth
The 2024 Auto Show featured an extensive build for the Kia booth, highlighted by an interactive EV education journey. Designed to engage and inform, the experience walked visitors through the capabilities, benefits, and advanced technology behind Kia’s electric vehicles.
Creative Director - Bill Newbery
Associate Creative Director - Lucas Longman
Senior Copywriter - Sam Corey
Art Director - Madeleine Heaven
Copywriter - Olivia Gilbertson
Art Director - Patrick Romain
We designed the first UV-sensitive apparel line in golf for TaylorMade—a collection that visually cues players to reapply sunscreen, so they can focus on their game, not the sun.
Excecutive Creative Director - Ian Mckellar
Creative Director - Bill Newberry
Art Director Patrick Romain
Senior Copywriter - Sam Corey
We designed the 2024 season OOH campaign for the Montreal Alliance (CEBL), bringing bold, team-driven visuals to key locations across the city and energizing fans throughout Montreal.
Creative Director - Bill Newberry
Associate Creative Director - Jean-Charles Bullot
Art Director - Patrick Romain
We created this social video to announce Conor Bedard joining the Hyundai team—capturing the excitement of the partnership with bold visuals and a sharp, energetic tone tailored for digital audiences.
Art Director - Patrick Romain
Producer - Nick Hutchenson
Senior Social and Content Strategist - Kinga Potrzebowski
Merrell
We built a microsite accessible via a QR code on the sole of Merrell hikers—giving users on-trail access to plant and animal info, safety tips, and first aid guidance, all designed to enhance their outdoor experience.
Art Director - Patrick Romain
Senior Copywriter - Sam Corey
Extra work
Art Director - Patrick Romain
Senior Copywriter - Sam Corey
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