NICORETTE
NICORETTE CAMPAIGN
Problem:
Create a digital led campaign to help Queer smokers get the tools she needs to quit by showing she'll gain the power to be her true self.
Insight:
Similarly to smoking, queer & trans youth use online gaming as an escape to cope with everyday stress. - What if online gaming could support them in their journey to quit smoking?
Idea:
Queer Quest to Quit
AD: Patrick Romain & Lina Zhu
CW: Darya Nikol
Create a digital led campaign to help Queer smokers get the tools she needs to quit by showing she'll gain the power to be her true self.
Insight:
Similarly to smoking, queer & trans youth use online gaming as an escape to cope with everyday stress. - What if online gaming could support them in their journey to quit smoking?
Idea:
Queer Quest to Quit
AD: Patrick Romain & Lina Zhu
CW: Darya Nikol
