SLACK
SLACK CAMPAIGN — GENDER BASED VIOLENCE
Problem:
Give Slack more mainstream exposure by creating an interactive campaign about Gender Based Violence that encourages people to use their platform
Insight:
35% of women worldwide have experienced either physical and/or sexual intimate partner violence or non-partner sexual violence
Idea:
Globally 1 in 3 women experience physical
and/or sexual violence in their lifetime
Give Slack more mainstream exposure by creating an interactive campaign about Gender Based Violence that encourages people to use their platform
Insight:
35% of women worldwide have experienced either physical and/or sexual intimate partner violence or non-partner sexual violence
Idea:
Globally 1 in 3 women experience physical
and/or sexual violence in their lifetime
